(Episode Language: English)
On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.
Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.
We speak about:
How attribution today is broken, how it leads companies in the wrong path and how to do it right.
How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.
Why podcasting is so effective for creating demand and how to be successful at it