Techie Talkie

E20: How to run a successful rebranding process and stay alive – with Nilly Assia

Episode Notes

(Episode Language: Hebrew)

Hey friends,

So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents.

Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way. When is it right to start such a process? How do you manage the expectations of the various factors? Who should be involved? How do you harness those who are not involved? And of course, how to launch the new brand at a good and successful time.

All this and many more gems in a special chapter on branding,


Episode Notes:  

1. IKEA lamp ad -