Techie Talkie

E29: How to make ABM work for your company – with Ohad from Tytocare

Episode Summary

(Episode Language: Hebrew) Hi Techies, On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint. Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool. Enjoy!